Microeconomics: Principles & Policy
Microeconomics: Principles & Policy
14th Edition
ISBN: 9781337794992
Author: William J. Baumol, Alan S. Blinder, John L. Solow
Publisher: Cengage Learning
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Bradford is a small town that currently has no fast-food restaurants. McDonald's and Burger King are both considering entering this market. Burger King will wait until McDonald's has made its decision before deciding whether to
enter. Use the decision tree below to determine the optimal strategy for each company, assuming that the minimum rate of return that owners of fast-food restaurants require on their investment is 15%.
McDonald's
a. What is the optimal strategy for Burger King?
○ A. Not enter the market.
B. Enter the market if McDonald's builds a large store.
C. Enter the market whether or not McDonald's builds a small store or a large store.
D. Enter the market if McDonald's builds a small store.
Q
Enter
Rates of return
McDonald's BK
16%
16%
Burger King
LVY
Large
Store
Don't
Enter
Rates of return
McDonald's
25%
BK
0%
Small
Store
Rates of return
McDonald's BK
Enter
20%
20%
Burger King
Rates of return
Don't
McDonald's
BK
Enter
30%
0%
b. What is the optimal strategy for McDonald's?
○ A. Build a small store.
B. Build a large store.
C. Building either a small store or a large store would be optimal.
○ D. Not build another store.
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Transcribed Image Text:Bradford is a small town that currently has no fast-food restaurants. McDonald's and Burger King are both considering entering this market. Burger King will wait until McDonald's has made its decision before deciding whether to enter. Use the decision tree below to determine the optimal strategy for each company, assuming that the minimum rate of return that owners of fast-food restaurants require on their investment is 15%. McDonald's a. What is the optimal strategy for Burger King? ○ A. Not enter the market. B. Enter the market if McDonald's builds a large store. C. Enter the market whether or not McDonald's builds a small store or a large store. D. Enter the market if McDonald's builds a small store. Q Enter Rates of return McDonald's BK 16% 16% Burger King LVY Large Store Don't Enter Rates of return McDonald's 25% BK 0% Small Store Rates of return McDonald's BK Enter 20% 20% Burger King Rates of return Don't McDonald's BK Enter 30% 0% b. What is the optimal strategy for McDonald's? ○ A. Build a small store. B. Build a large store. C. Building either a small store or a large store would be optimal. ○ D. Not build another store.
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