Below are the number of individuals in each departmen Department Numbers Accounts 18 Marketing 24 Sales 43 Repairs 35 1. How many employees from the Marketing department should Caitlyn select to bepart of the sample. 2. Another employee suggested that Caitlyn should group employees by the type of car they own. State a reason why grouping the employees in this way will NOT be appropriate

Below are the number of individuals in each departmen Department Numbers Accounts 18 Marketing 24 Sales 43 Repairs 35 1. How many employees from the Marketing department should Caitlyn select to bepart of the sample. 2. Another employee suggested that Caitlyn should group employees by the type of car they own. State a reason why grouping the employees in this way will NOT be appropriate

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...

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Complete the cross-tabulation for Gender vs. Consumption Time. (Type whole numbers.) Gender vs Consumption Time Count of Consumption Time Column Labels Row Labels Afternoon Evening Morning Night Grand Total Female enter your response here enter your response here enter your response here enter your response here enter your response here Male enter your response here enter your response here enter your response here enter your response here enter your response here Grand Total enter your response here enter your response here enter your response here enter your response here enter your response here Gender Favorite Brand Consumption TimeMale Dr Pepper AfternoonFemale Sunkist MorningMale Coke AfternoonFemale Other AfternoonFemale Coke NightFemale A&W Root Beer AfternoonMale Mountain Dew AfternoonFemale A&W Root…
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CASE In his research entitled Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman (Renjith,2020), cited that the Sultanate of Oman is a very vibrant mobile market with over 177% penetration on mobile usage. There are active regulation and enforcement of the market regulations, and high levels of supervision of mobile and internet operators. Almost 92% owned a smartphone and there is a widespread use of the latest smartphone handsets, and almost 82% of the respondents indicated they had intermediate-level skills with mobile technologies (www.tra.gov.om, 2011). He also pointed out that Oman is the fastest-growing market for smartphones in the GCC region with 65 percent of users switching to these devices, according to Ashraf Fawakherji, Vice-President, Middle East, for Huawei (Gulf News, 2013). All of this information is a result of extensive market research. Considering the details mentioned in the case; Discuss the importance of market research. Discuss…
Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
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