Q.4.6 Before starting Batter Master, Zuzie had to plan how she would turn her newly acquired business into a successful venture. With the use of examples, outline the planning process Zuzie might have considered From Small Business to Big SupplierBatter Master, based in Albertorn in Gauteng produces an instant batter which is used to coat fishbefore it is fried. It has been a lifelong dream of Zucie Van De Venter to become an entrepreneur.5o, after a 15 year career in the food industry, she and her fusband bought Batter Master from afamily friend in 2006."At the time (in 2006) instant batter was a produčLIhal vas notreadily available in the South Africanmarket. We knew that it would help businesses save time and money, as well as aid with consistencythroughout franchises or chains." When they took over Batter Master, they only had the batterrecipe and no clientele. "We started out by blending the ingredients for the instant batter in our garage at home which weturned into a small factory and began supplying small fish and chips shops until we started supplyingbatter to Shoprite and Checkers in Gauteng in 2013," Zuzie continues. "We started supplying aroundthree tons per month to Shoprite and Checkers in Gauteng. Today we supply 20 to 30 tons of battera month to Shoprite and Checkers supermarkets across South Africa." The batter is used to coatbaby hake prior to frying it at the in-store deli's."Our relationship with the Shoprite Group has aided us to expand not only our staff complementbut also our facilities and factory." says Zuzie. The business growth has helped to accomplish herfirst and primary goal of aiding her staff and helping them to improve their quality of life.

Starting a business not only needs finance and helping hands an extensive business plan needs to be…

Before starting Batter Master, Zuzie had to plan how she would turn her newly acquired business into a successful venture. With the use of examples, outline the planning process Zuzie might have considered

Before starting Batter Master, Zuzie had to plan how she would turn her newly acquired business into a successful venture. With the use of examples, outline the planning process Zuzie might have considered

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1SC

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Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…
Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…
Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…
Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…
Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…
Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…
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