Before beginning a new and costly advertising campaign, Starbucks would like to know how best to target their demographic. One of the connections they are interested in investigating is the relationship between gender and coffee consumption in college students. A random sample of 1200 U.S. college students is summarized below: Female Male Consumes more

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Before beginning a new and costly advertising campaign, Starbucks would like to know how
best to target their demographic. One of the connections they are interested in investigating is the
relationship between gender and coffee consumption in college students. A random sample of
1200 U.S. college students is summarized below:
Female
Male
Consumes more
than 2 cups of
560
295
coffee per day
Consumes 1-2
cups of coffee per
day
163
72
Does not consume
37
73
coffee
a. Is there a statistically significant association at a = 0.01 ?
b. If so, performa follow-up analysis.
Transcribed Image Text:TODAY: Latest Before beginning a new and costly advertising campaign, Starbucks would like to know how best to target their demographic. One of the connections they are interested in investigating is the relationship between gender and coffee consumption in college students. A random sample of 1200 U.S. college students is summarized below: Female Male Consumes more than 2 cups of 560 295 coffee per day Consumes 1-2 cups of coffee per day 163 72 Does not consume 37 73 coffee a. Is there a statistically significant association at a = 0.01 ? b. If so, performa follow-up analysis.
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