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Solved in 2 steps
- Which brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?What are the market segments? How would you plan on choosing your target markets and why?
- Why is a marketer experience important in taking decisions about the product portfolio despite having tools that can help him?How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?How can marketing research determine if consumers will buy a product they have never seen, and never thought about, before?