Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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B2B: Marketing information system
a. what is a marketing information system?
b. Design a Marketing Information System for Folgers Coffee and identify the components of the System that in your opinion are the most desirable for the organisation you have selected)
c. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.
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