B2B: Marketing information system a. what is a marketing information system? b. Design a Marketing Information System for Folgers Coffee and identify the components of the System that in your opinion are the most desirable for the organisation you have selected) c. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making

B2B: Marketing information system a. what is a marketing information system? b. Design a Marketing Information System for Folgers Coffee and identify the components of the System that in your opinion are the most desirable for the organisation you have selected) c. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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