
MATLAB: An Introduction with Applications
6th Edition
ISBN: 9781119256830
Author: Amos Gilat
Publisher: John Wiley & Sons Inc
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Transcribed Image Text:1
Data Table
Advertising medium
Radio
Length
Television
1, 3, 2, 1, 4
3, 1, 5, 1, 3
30 sec
1, 2, 4, 5, 4
60 sec
3, 5, 1, 5, 5
Print
Done

Transcribed Image Text:In a study, a random sample of 20 adults rated the effectiveness of advertisements. Each adult rated an advertisement that lasted 30 or 60 seconds. The block design in the
accompanying table shows these ratings (on a scale of 1 to 5, with 5 being extremely effective). Use a = 0.05 and a technology tool and the given block design to perform a
two-way ANOVA test.
Click the icon to view the block design and ratings.
Determine the null and alternative hypotheses for the main effects. Select all that apply.
O A. Ho: The length of the ad has no effect on the rating.
B. Ho: The rating has no effect on the advertising medium.
Ha: The rating has an effect on the advertising medium.
Ha: The length of the ad has an effect on the rating.
O c. Ho: The advertising medium has no effect on the rating.
D. Ho:
: The advertising medium has no effect on the length of the ad.
Ha: The advertising medium has an effect on the rating.
: The advertising medium has an effect on the length of the ad.
Ha:
length of the ad.
: The rating has an effect on the length of the ad.
E. Ho: The rating has no effect on
Ho: The length
no effect on
advertising medium.
ac
На
H: The length of the ad has an effect on the advertising medium.
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