Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Assume the president of the homeowners association in Happy Valley Subdivision has decided to conduct a survey among the 6,000 homes to poll the opinions and preferences of homeowners regarding a new recreational facility to be built in the neighbourhood.
- Should the survey be a sample or a census of Happy Valley Subdivision homeowners? Defend your choice. Be certain to discuss any practical considerations that enter into your choice.
- If the president desires the survey to be accurate to ±5% and at a 95% level of confidence, what
sample size should be used?
- Assume that the president had dedicated $2500 in the research budget for data collection. If the president is insistent that, at a minimum, the sample size be met as calculated in the question 2 above, would you recommend any of the data collection methods below? Why or why not? Justify your answer with calculations.
Data Collection Method Cost/respondent
Personal Interview $15
Telephone Interview $5
Mail Survey $00 .50 (per mailing)
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