Assume that the Ken Cory Consulting and Construction Company is involved in four different businesses that have almost no linkages between them (such as being in financial consulting, road construction, wheat farming, and auto repair industries simultaneously). Now assume that the financial consulting company accounts for 12% of total company revenues, road construction accounts for 74% of company revenues, wheat farming accounts for 10%, and auto repair accounts for 4% of total company revenues. What is the best way to describe the level or category of diversification that the Ken Cory Company has? Conglomerate Single Business O Related-Linked O Dominant Business

Why two out of five salespersons have resigned within six months of joining thecompany” asked marketing director to the sales manager, Sunil Kumar of Swish FlowLtd. “I think, there is something wrong with our staffing process, “responded SunilKumar, without knowing the real reasons for the turnover of salespeople.Swish Flow Ltd started manufacturing and marketing consumer durables like fansand water purifiers for household consumers and commercial firms in 1993. Thesales and marketing office was in Mumbai, the commercial capital of India. Swishflow was a newly established company and for its first year of operations, thecompany decided to recruit five salespersons to cover major metros and cities ofMaharashtra. The staffing process included the sales manager deciding the jobqualifications salespersons based on what he learnt in the MBA programme. Theadministration manger was asked to place the advertisement in the localnewspapers. The resumes of applicants were forwarded to Sunil…

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