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as with most new technologies, the struggle to regulate radio reflects a need to

as with most new technologies, the struggle to regulate radio reflects a need to

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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I think the answer is the last one, but I'm not certain. 

According to the Lesson, as with most new technologies, the struggle to regulate radio reflects a need to:

  A.

To ensure that the public had an equal voice in deciding how to use and regulate technology
  B.

To engage in a healthy phase of competition for all media companies
  C.

To ensure that only the best technologies were developed 
  D.

To confine and contain new technologies in order to ensure profit for the big players
Broadcasting: Television Some Guiding Points • Unlike Film (that dealt with racy subject matter) TV is traditionally more conservative with its content. Such as programming that reflects strong heteronormative family units. • Due to advertiser sponsored business model. Don't alienate the ideological dispositions of particular companies with risky content. Also, doesn't put people in a buying mood. • The Digital Revolution, with streaming and advertiser free "binging" options is changing this model.@ Early Television • TV history follows radio in a few ways: • Radio networks become TV networks • Pattern of regulatory measures with rules on who can operate and how. • As with all communication technologies when new, there is a flurry of attempts to control and contain the technology, carve up markets and suppress competition. • Television also enjoyed a novelty stage. Early question was "If a person can transmit audio signals from one place to another, why not visual images as well?" Late 1800s saw the invention of the cathode ray tube (forerunner of the TV picture tube) which combined principles of photography with electricity.
Transcribed Image Text:Broadcasting: Television Some Guiding Points • Unlike Film (that dealt with racy subject matter) TV is traditionally more conservative with its content. Such as programming that reflects strong heteronormative family units. • Due to advertiser sponsored business model. Don't alienate the ideological dispositions of particular companies with risky content. Also, doesn't put people in a buying mood. • The Digital Revolution, with streaming and advertiser free "binging" options is changing this model.@ Early Television • TV history follows radio in a few ways: • Radio networks become TV networks • Pattern of regulatory measures with rules on who can operate and how. • As with all communication technologies when new, there is a flurry of attempts to control and contain the technology, carve up markets and suppress competition. • Television also enjoyed a novelty stage. Early question was "If a person can transmit audio signals from one place to another, why not visual images as well?" Late 1800s saw the invention of the cathode ray tube (forerunner of the TV picture tube) which combined principles of photography with electricity.
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