As an assistant in the Community Involvement Program of your corporation, you have been given an unusual task. Your boss wants to expand the company’s philanthropic and community relations mission and especially employee volunteerism. She heard about The Seeing Eye, a program in which volunteers raise puppies for 14 to 18 months for guide dog training. She thinks this would be an excellent outreach program for the company’s employees. They could give back to the community in their role as puppy raisers. To pursue the idea, she asks you to request information about the program and ask questions about whether a company could sponsor a program encouraging employees to act as volunteers. She hasn’t thought it through very carefully and relies on you to raise logical questions, especially about costs for volunteers. Writing Task. Write a direct request letter to Susanna Odell, The Seeing Eye, 9002 East Chaparral Road, Scottsdale, AZ 85250. Include an end date and a reason.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section1.2: Toms: Purchase One And Give One
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As an assistant in the Community Involvement Program of your corporation, you have been given an unusual task. Your boss wants to expand the company’s philanthropic and community relations mission and especially employee volunteerism. She heard about The Seeing Eye, a program in which volunteers raise puppies for 14 to 18 months for guide dog training. She thinks this would be an excellent outreach program for the company’s employees. They could give back to the community in their role as puppy raisers. To pursue the idea, she asks you to request information about the program and ask questions about whether a company could sponsor a program encouraging employees to act as volunteers. She hasn’t thought it through very carefully and relies on you to raise logical questions, especially about costs for volunteers. Writing Task. Write a direct request letter to Susanna Odell, The Seeing Eye, 9002 East Chaparral Road, Scottsdale, AZ 85250. Include an end date and a reason.

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9780357033791
Author:
Pride, William M
Publisher:
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