As AdWorld’s sales manager, assume that you estimate costs pertaining to a proposed job as $17,076. Your normal pricing policy is to apply a markup of 18% from total costs. However, you learn that three other agencies are likely to bid for the same job, and that their quotes will range from $16,500 to $22,000. What price should you quote? What factors other than cost must you consider?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter2: Building Blocks Of Managerial Accounting
Section: Chapter Questions
Problem 9EB: The cost data for BC Billing Solutions for the year 2020 is as follows: Using the high-low method,...
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As AdWorld’s sales manager, assume that you estimate costs pertaining to a proposed job as $17,076. Your normal pricing policy is to apply a markup of 18% from total costs. However, you learn that three other agencies are likely to bid for the same job, and that their quotes will range from $16,500 to $22,000. What price should you quote? What factors other than cost must you consider?

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