Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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BUSINESS FINANCE
1. As a student, what practical benefits can you gain from learning business finance?
2. Can you give me person that you know who is very good in budgeting or in financial matters and kindly share to us his/her good practices.
3. What is the major role of the board of directors in an corporation?
4. What’s the differences between the VP MARKETING AND VP ADMINISTRATION?
5. What is the differences between wealth maximization and profit maximization?
6. Name one CEO and share his/her advocacies that you would like to evaluate and live by.
7. What was your personal experience regarding budgeting your own money? How did you overcome any difficulty?
8. What do you understand with the terms savings and investment?
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