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As a result of the internet and globalisation, is the current level of social cohesion higher or lower? What measures can you take to ensure that everyone understands your message?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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As a result of the internet and globalisation, is the current level of social cohesion higher or lower? What measures can you take to ensure that everyone understands your message?

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