As a Businessman and Entrepreneur, which do you think is more important between Return On Asset (ROA) and Return On Investment (ROI)? Choose only one and explain.

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter3: Organizing And Financing A New Venture
Section3.5: Seed, Startup, And First-round Financing Sources
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As a Businessman and Entrepreneur, which do you think is more important between Return On Asset (ROA) and Return On Investment (ROI)? Choose only one and explain.

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