Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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As a business owner of Reaipereka Pty Ltd, that supplies government schools with vegetables, your business has been impacted by the constantly changing business landscape. The PEST framework is a tool used to evaluate the external environment to a business. List and define the four (4) components of the PEST framework. Use relevant examples to demonstrate understanding of the environment you operate in.
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