Article: McDonald's Corporation  1. Discuss the strategic issue(s) that McDonald's needs address.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter6: International Management
Section6.7: The Necessity Of Global Markets
Problem 3DQ: What can McDonalds do to address Bakshis concerns?
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Article: McDonald's Corporation 

1. Discuss the strategic issue(s) that McDonald's needs address. 

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Through the franchising of its brand name to locals, McDonald's has largely been successful in breaking into the global market. However, the company still faces challenges related to bad press, burger fatigue, changing tastes and lifestyles that have an impact on the fast food restaurant market, as well as fierce competition from other players in the market, such as Subway and Starbucks.

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