A producer makes a product at a constant cost of $60 per unit and sells to a retailer at a wholesale price of $70, offering a buyback price (B). The retailer sells the product at $100 per unit, and each unsold unit is sold back to the producer at the buyback price (B), retaining a salvage value of $50. Demand for the product is random, following a normal distribution with a mean of 3000 and a standard deviation of 300. What value of the buyback price (B) will coordinate the supply chain?

A producer makes a product at a constant cost of $60 per unit and sells to a retailer at a wholesale price of $70, offering a buyback price (B). The retailer sells the product at $100 per unit, and each unsold unit is sold back to the producer at the buyback price (B), retaining a salvage value of $50. Demand for the product is random, following a normal distribution with a mean of 3000 and a standard deviation of 300. What value of the buyback price (B) will coordinate the supply chain?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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