Angry Birds is a popular blog.;True or False

Which of the following is the last step in building asocial media plan?a. Establish social media objectivesb. Listen to determine opportunitiesc. Segment and target the social media customerd. Select social media toolse. Implement and integrate the plan

1. Which of the following statements is a disadvantage of consumer blogs from the marketers’ perspective? Multiple Choice They do not allow marketers to respond to customer complaints. They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false. They do not have the potential to build a company’s reputation. They can be edited by any other Internet user. 2. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing? Multiple Choice omni-channel retailing viral marketing digital marketing predatory marketing

What are the ways that social media differs from traditional Mass Communication? (Select 4 correct answers).   A. It's filter then publish   B. It's many to many   C. Social production is in the hands of individuals   D. It's one to many   E. Gate keepers are no longer in charge of information   F. It's publish then filter

1. Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy? a. There is no difference between the two. b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy. c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement. d. A digital marketing strategy needs to be aligned with a firm’s marketing strategy whereas a social media strategy is part of the digital marketing strategy that focuses on social media.

Which of the following is an example of owned media? Select one: O a. the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood sale O b. the Facebook page created by Thrifty Market to let customers know about daily specials O c. the display advertisement that Thrifty Market purchased on the local newspaper's website d. an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stock What is the process of planning, collecting, and analyzing data relevant to marketing decision making when the results of this analysis are then communicated to management? Select one: a. artificial intelligence O b. marketing research Oc. data collection O d. decision support Baths from the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets. Company management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's…

Media Richness Theory suggests that a print newspaper is more ambiguous than YouTube. True False

When developing a social media campaign, what is critical and uniqueabout the copy and images used on social media compared to otherforms of IMC? a. They need to be humorous. b. They need to be updated almost constantly. c. They should feature only young actors. d. They must appear in color (as opposed to black and white). e. They must appeal to a diverse multicultural audience.

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Review the section of the text that talks about selecting the best channel for communication.  Suggest the best communication channels for the following messages. Assume that all ten channels shown are available, ranging from face-to-face conversations to instant messages, blogs, and wikis.   As part of a task force to investigate cell phone marketing, you need to establish a central location where each team member can see general information about the task as well as add comments for others to see. Task force members are located throughout the country. You are sitting on the couch in the evening watching TV when you suddenly remember that you were supposed to send a Jeremy some information about a shared project. Should you text him right away before you forget? As an event planner, you have been engaged to research sites for a celebrity golf tournament. What is the best channel for conveying your findings to your boss or planning committee? You want to persuade your manager to…