An Improved Reputation-Claire Makes a Decision to make. Mr. Jones would also write a second letter to employees fter reading all of the negative media coverage about the leak, Claire Arealized that, with no money available for big budget projects, the best acknowledging the issue and addressing their concerns about their she could do in the short term would be to emphasize that the company community and their job security. cared about the community it served. 2. At the next shareholder's meeting (in three months), Mr. Jones The leak was an accident-the EPA found no evidence of shoddy would, with Claire's help, propose a more proactive CSR strategy maintenance practices-but the community had been directly impacted. with a planned rollout of capital investments. The projects would be Employees who lived in the community were embarrassed when con- small at first-sponsoring highway cleanup outside the head office, fronted in the street by angry residents. They took pride in their work and allowing employees to spend one day per month volunteering in took the loss of customers very personally. Falling sales also brought the the community, and sponsoring a local community event. Over time, threat of job cuts that damaged morale even more. larger projects could be introduced, such as switching to hybrid or Claire chose to present a two-step plan to turn around the company's electric cars for the sales fleet or solar power for the office. reputation: QUESTIONS 1. A commitment to transparent communication. Mr. Jones would write 1. Did Claire do the right thing here? an open letter to the media acknowledging the errors of the leak 2. Do you think that customers will be convinced? Why or why not? and making a public commitment to working with the EPA inspec- 3. What do you think Mr. Jones's reaction will be? tors and implementing whatever changes they want the company
An Improved Reputation-Claire Makes a Decision to make. Mr. Jones would also write a second letter to employees fter reading all of the negative media coverage about the leak, Claire Arealized that, with no money available for big budget projects, the best acknowledging the issue and addressing their concerns about their she could do in the short term would be to emphasize that the company community and their job security. cared about the community it served. 2. At the next shareholder's meeting (in three months), Mr. Jones The leak was an accident-the EPA found no evidence of shoddy would, with Claire's help, propose a more proactive CSR strategy maintenance practices-but the community had been directly impacted. with a planned rollout of capital investments. The projects would be Employees who lived in the community were embarrassed when con- small at first-sponsoring highway cleanup outside the head office, fronted in the street by angry residents. They took pride in their work and allowing employees to spend one day per month volunteering in took the loss of customers very personally. Falling sales also brought the the community, and sponsoring a local community event. Over time, threat of job cuts that damaged morale even more. larger projects could be introduced, such as switching to hybrid or Claire chose to present a two-step plan to turn around the company's electric cars for the sales fleet or solar power for the office. reputation: QUESTIONS 1. A commitment to transparent communication. Mr. Jones would write 1. Did Claire do the right thing here? an open letter to the media acknowledging the errors of the leak 2. Do you think that customers will be convinced? Why or why not? and making a public commitment to working with the EPA inspec- 3. What do you think Mr. Jones's reaction will be? tors and implementing whatever changes they want the company
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:An Improved Reputation-Claire Makes a Decision
to make. Mr. Jones would also write a second letter to employees
fter reading all of the negative media coverage about the leak, Claire
Arealized that, with no money available for big budget projects, the best
acknowledging the issue and addressing their concerns about their
she could do in the short term would be to emphasize that the company
community and their job security.
cared about the community it served.
2. At the next shareholder's meeting (in three months), Mr. Jones
The leak was an accident-the EPA found no evidence of shoddy
would, with Claire's help, propose a more proactive CSR strategy
maintenance practices-but the community had been directly impacted.
with a planned rollout of capital investments. The projects would be
Employees who lived in the community were embarrassed when con-
small at first-sponsoring highway cleanup outside the head office,
fronted in the street by angry residents. They took pride in their work and
allowing employees to spend one day per month volunteering in
took the loss of customers very personally. Falling sales also brought the
the community, and sponsoring a local community event. Over time,
threat of job cuts that damaged morale even more.
larger projects could be introduced, such as switching to hybrid or
Claire chose to present a two-step plan to turn around the company's
electric cars for the sales fleet or solar power for the office.
reputation:
QUESTIONS
1. A commitment to transparent communication. Mr. Jones would write
1. Did Claire do the right thing here?
an open letter to the media acknowledging the errors of the leak
2. Do you think that customers will be convinced? Why or why not?
and making a public commitment to working with the EPA inspec-
3. What do you think Mr. Jones's reaction will be?
tors and implementing whatever changes they want the company
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