
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Transcribed Image Text:An author is trying to choose between two publishing companies that are competing for
the marketing rights to her new novel. Company A has offered the author $10,000 plus
$2 per book sold. Company B has offered the author $2,000 plus $4 per book sold. The
author believes that four levels of demand for the book are possible are: 1,000, 2,000,
3000 and 5000 books are sold. If the probabilities of each level of demand are as follows:
Demand
Probability
1000
0.31
2000
0.32
3000
0.25
5000
0.12
Construct the payoff table for each level of demand for company X and company Y.
What are the expected monetary value (EMV) and expected opportunity loss (EOL)?
Hence determine the best decision that this author should do.
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