Among the four Ps of Marketing, retailing is an element in _______________. a. Physical distribution b. Product c. Promotion d. Price

Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________.   A) is targeted at many individual and household customers   B) relies upon frequent impulse purchases   C) emphasizes advertising more than any other element of the promotion mix   D) may involve competitive bidding and price negotiations

Products in ________ categories often require more advertising to establish a unique image than do products that provide distinct benefits.

1) They organize their activities to connect with the buyer all through undeniably tricky buy travel 2) They outfit enthusiasm for their brands by syndicating content that enables the buyer to assemble his or her particular promoting character and, all the while, to fill in as a brand diplomat 3) They perceive the need to have a similar outlook as a substantial scale mixed media distributor as they deal with a stunning increment in the substance they make to help items, fragments, channels, and advancements At last, these advertisers deliberately plot how to assemble and utilize the plenty of advanced information now accessible Can someone help me explain the challenges American Express has with their current sales strategy