ASSESSMENT:1. Critique on the following vision statements:Amazon: "Our vision is to be earth's most customer-centric company,where customers can find and discover anything they might want to buyonline."Avon: "To be the company that best understands and satisfies theproduct, service, and self-fulfillment needs of women-globally."IBM: "To be the world's most successful and important informationtechnology company. Successful in helping our customers applytechnology to solve their problems. Successful in introducing thisextraordinary technology to new customers. Important because we willcontinue to be the basic resource of much of what is invested in thisindustry."

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Answered: Amazon: "Our vision is to be earth's…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Amazon: "Our vision is to be earth's most customer-centric company. where customers can find and discover anything they might want to buy online."