Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:E FA/IBM536/FEB2022
O Final_Assessment_Test_Declaratic x
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All the following are accurate descriptions of the main characteristics of culture
except:
Culture is inherited or biologically based; it is not acquired by learning and experience
People as members of a group, organization, or society share culture; it is not specific
to a single individual
Culture is cumulative, passed down from one generation to the next
Culture is based on the human capacity to symbolize or use one thing to represent
another
None of the above
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