MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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All questions in the assessment relate to the prescribed case studies as per the assessment brief -
Downfall: The Case Against Boeing (2022) and KPMG.
Q.1.1 Considering the three normative ethical theories that help us understand how
businesses view their roles in society ,
explain each of the theories by using Boeing’s scenario to demonstrate each theory.
Which one of the theories do you think aligns the closest with Boeing’s actions?
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