An investigative journalist from the BBC has claimed that a major clothing brand uses factories in Indonesia which pollute nearby rivers, damaging the health of local people who use the rivers for bathing and washing. The factories provide much-needed employment in the local area. Determine the different groups of stakeholders involved in this issue. As CEO of the clothing brand, how would you balance the interests of these different groups of stakeholders?

An investigative journalist from the BBC has claimed that a major clothing brand uses factories in Indonesia which pollute nearby rivers, damaging the health of local people who use the rivers for bathing and washing. The factories provide much-needed employment in the local area. Determine the different groups of stakeholders involved in this issue. As CEO of the clothing brand, how would you balance the interests of these different groups of stakeholders?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter17: Advertising And Public Relations

Section17.2: Greenwashing Harms Companies And Consumers

Problem 2C

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