Aling Rosa is a sari-sari store owner. Along the street where she operates her store, there are three other stores offering similar products at similar prices. What should she do to allow her business to thrive in the next three to five years? Determine whether building good supplier relations will allow her to lower costs, and therefore provide lower prices. Determine whether selling hard-to-get items will allow her to attract customers. Identify a customer group within her barangay or street, particularly those with unsatisfied needs and wants in terms of product and service offerings, and consider changing the business model towards that buyer preference. All of the above.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Aling Rosa is a sari-sari store owner. Along the street where she operates her store, there are three other stores offering similar products at similar prices. What should she do to allow her business to thrive in the next three to five years?

  • Determine whether building good supplier relations will allow her to lower costs, and therefore provide lower prices.
  • Determine whether selling hard-to-get items will allow her to attract customers.
  • Identify a customer group within her barangay or street, particularly those with unsatisfied needs and wants in terms of product and service offerings, and consider changing the business model towards that buyer preference.
  • All of the above.
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