Alfa publishing publishes cookbooks that sell for $50 each. The variable cost per book is $15. At the current level of sales of 20,000 books per issue, the publisher is breaking even. Assume that if copyright is reduced by $3.00 so that variable costs drop to $12 per book and they can be sold for $47, sales should increase from 20,000 to 24,000 books per issue. Under these new conditions, what should the publisher's profit be? a) $120,000.00 b) $130,000.00 c) $160,000.00 d) $140,000.00

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Alfa publishing publishes cookbooks that sell for $50 each. The variable cost per book is $15. At the current level of sales of 20,000 books per issue, the publisher is breaking even. Assume that if copyright is reduced by $3.00 so that variable costs drop to $12 per book and they can be sold for $47, sales should increase from 20,000 to 24,000 books per issue. Under these new conditions, what should the publisher's profit be?

a) $120,000.00

b) $130,000.00

c) $160,000.00

d) $140,000.00

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