Easy Solutions limited manufactures electronic calculators. One of its top-selling calculators has a price of  $50. Recently, a competitor entered the market and started offering a similar calculator at a price that is  20% below the $50 price of Easy Solutions. Company policy requires Easy Solutions to have a profit margin  equal to 30% on sales of each of its products. 1.What target cost would have to be set for the Easy Solutions calculator to remain competitive and still meet the target profit margin of the company?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 9EB: Baghdad Company produces a single product. They have recently received the result of a market survey...
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Easy Solutions limited manufactures electronic calculators. One of its top-selling calculators has a price of 
$50. Recently, a competitor entered the market and started offering a similar calculator at a price that is 
20% below the $50 price of Easy Solutions. Company policy requires Easy Solutions to have a profit margin 
equal to 30% on sales of each of its products.

1.What target cost would have to be set for the Easy Solutions calculator to remain competitive and still meet the target profit margin of the company?

 

2.

 

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