After reading about the development and adaptations of the BCG matrix. Write a paragraph or two on how this framework might be used by Delta as it considers either its current position or future potential strategic initiatives. Be sure to clearly state if you are using this tool (framework) at the product level or the SBU level etc. The level of analysis is very important, it keeps your thinking on the topic disciplined.

After reading about the development and adaptations of the BCG matrix. Write a paragraph or two on how this framework might be used by Delta as it considers either its current position or future potential strategic initiatives. Be sure to clearly state if you are using this tool (framework) at the product level or the SBU level etc. The level of analysis is very important, it keeps your thinking on the topic disciplined.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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