After reading about the development and adaptations of the BCG matrix.  Write a paragraph or two on how this framework might be used by Delta as it considers either its current position or future potential strategic initiatives.  Be sure to clearly state if you are using this tool (framework) at the product level or the SBU level etc.  The level of analysis is very important, it keeps your thinking on the topic disciplined.

Read the case and answer the below questions 1)Summarize the key points of the case. 2) Describe the present purchase structure of the firm. 3)Evaluate Make Vs Buy model for the firm. 4)If you were at Alice's place, what would you opt and why? Case 5–3 Alicia Wong Alicia Wong, Corporate Supply Manager, Thain Foods Limited, wanted to prepare a proposal to manufacture mustardi in-house Mustard, an important ingredient in many of the company’s products, was currently purchased from an outside supplier. She hoped a comprehensive proposal could be prepared in on month’s time for the CEO’s approval.GENERAL COMPANY BACKGROUND ThainFoods Limited (TFL) had been in business for more than30 years. Its products included a wide range of syrups, fudges cone dips, sauces, mayonnaise, and salad dressings. Its customers were major food chains, hotels, and restaurantsin North America and Europe. TFLbelieved in continuous improvement to its operations Over the last two years, it invested more than $2…

Marketing decisions. Refer to the Jewels-4-U example in the book. Now assume that for the second month planning, there are some changes that are being made to the structure. First, the total advertising budget is now down to $30,000 but the media outlets remain the same. The table is shown here again on how the various media outlets contribute to exposure ratings, customer outreach, and related costs and number of advertisements available per month.   Advertising Media Potential customers reached Cost ($) per advertisement Maximum Availability per month Exposure Rating (out of 100) 1 Television (1 min) local stations 2000 1000 10 50 2 Television (30 sec) Cable station 5000 4000 5 75 3 Radio (peak traffic times) 800 100 30 25 4 Social Media Ads (customized) 8000 2000 15 80 5 Sunday Newspaper Magazine 1500 1000 4 60 With the slash in the budget, the Marketing Manager decides that in Month 2 it is more…

Regards to business profitability. Outsourcing is often an option for organizations in order to reduce costs. you are requared to choose whether you are for outsourcing or against outsourcing. In this position, you must provide specific examples and reasons for why you have chosen your stance.