Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Many consumers rely on product reviews posted online, presumably by ordinary citizens describing their authentic experiences. Unfortunately, though, Amazon and Yelp, the most prominent of the many Internet review sites, have been called out for
fake and paid-for reviews. Amazon has threatened to sue people for posting fake public reviews.35 Why is it important that online
reviews or testimonials be trustworthy?
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- Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.arrow_forwardUsing the five forces framework, how would you characterize the competition in the automobile industry before the recent disruptions brought by EVs, AVs and ride sharing? (250 words)arrow_forwardBehavioral health care How can I explain What possible courses of action (revisions) would likely be needed if the evaluation of the policy suggests that the proposed policy is not fulfilling its intended purpose?arrow_forward
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