Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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- I. Executive OverviewCreate a brief description of the purpose of the manual that is in consumable terms for the stakeholders. Be sure you address the company’sstrategic security goals and the value of the policy changes or updates.arrow_forward21. The _____ plan is a tool that allows business ideas to be communicated in order to make them known in detail and manage their growth in some areas of opportunity. Select one: a.business b.marketing c.media d.communicationarrow_forwardWhy does a company needs financial objectives? A) to convince shareholders that top management is acting in their interests. B) because without adequate profitability and financial strength, the company's ultimate survival is jeopardized. C) to indicate to employees that financial objectives always take precedence over strategic objectives. D) to translate the company's business model into action items. E) to overtake key competitors on such important measures as net profit margins and return on investment.arrow_forward
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