Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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According to the theory of planned behaviors
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Introduction

The theory of planned behaviors are influenced by the intention  also called as the theory of Reasoned action in 1980.It is also used to predict and explain a wide range of health behaviors and intention.It was determined by the attitudes,subjective norms and perceived brhavioral control.In this theory all the behaviors are conscious,reasoned and planned.But it doesnot consider the role of emotion.The intended of the theory to explain the ability of the self-control over all the behaviors .

Factors of planned behaviors-

1-Social norms-It was refers  to the behavior of the people , group and in  any cultural context.

Social norms are also considered in a group of people , standard and normative.

2-Perceived behavioral control-Perceived behavioral control depends on the situations and actions which result in a person having perceptions of behavioral control depending on the situation.It is also refers to the ease  or difficulty of the behavior of interest.

3-Attitude-It refers to the person who has a favorable or unfavorable evaluation of the behavior of interst. it is also considered as a outcomes of performing the behavior.

4-Subjectives norms-Subjectives norms refers to the belief about the people whether approve or disapprove of the behavior.

5-Behavioral intention-it was refers to  a stronger the intention to perform the behavior and also given a motivational factors that influence a behavior.

 

 

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