Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Strategies in Marketing
Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.
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Which theory motivates followers by appealing to their own self-interest?

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Transactional leadership theory motivates the employees by appealing to their own self-interest. The transactional leadership style refers to the leadership style which focuses on the results, follows the organizational structure, and determines the organizational growth according to the organization’s policy of reward and punishment. Transactional leaders play an authoritative and responsible role in the organization. Transactional leaders also have the responsibility of enhancing productivity by monitoring individuals' work performance.

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