answer now now Now answer the following questions:1. What stages of the new product development process are mentioned in the mini case?Mini CaseABсDEFNew Product development StageIdea generationIdea screeningProduct conceptMarket strategy developmentBusiness analysisTest marketing2. Answer of the following questions:A. Mention two of the external sources for ideas?B. Explain three reasons for new products to fail.C. Explain the social responsibility related consideration that Kentucky must adhere to| Within your studies of the new product development process, look at the following minicases and answer the questions that follow.Kentucky Grilled Chicken CaseWhen you're a giant company like Kentucky you can perform new product development processyour own stores. Take Kentucky Grilled Chicken for instance. I'm sure it began during anAThey must have said, "Hey, what is the trend now?" Or maybe it is comingfrom a consumer or supplier. Either way, the Kentucky Grilled Chicken passed thestage which helps spot good ideas and drop poor ones as soon as possible.BNext, came the Ca detailed version of the idea stated in meaningful consumerterms. Then comes the Dstage where Kentucky described their target market,the planned value proposition,performing a Eand the sales, market share, and profit goals. Next step would be_on the Kentucky Grilled Chicken, reviewing sales, costs, andprofit projections to see if they fit with the objectives of the company.Kentucky wouldn't then just commercialize the product to every Kentucky that serves to theirtarget market; they would first have to do Fby introducing the product andmarketing program into real market conditions. Here, they would offer the Kentucky GrilledChicken at certain locations within their target market.

Idea generation is the first step in the process of entrepreneurship development process. There are…

Answered: A. Mention two of the external sources…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A. Mention two of the external sources for ideas? B. Explain three reasons for new products to fail.