ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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a. A young connoisseur has $600 to spend to build a small
wine cellar. She enjoys two vintages in particular: a 2001
French Bordeaux (wF) at $40 per bottle and a less expensive 2005 California varietal wine (wC) priced at $8. If
her utility is

U (wF, wC))=wF2/3 w C1/3
 ,
then how much of each wine should she purchase?
b. When she arrived at the wine store, this young oenologist
discovered that the price of the French Bordeaux had
fallen to $20 a bottle because of a decrease in the value
of the euro. If the price of the California wine remains
stable at $8 per bottle, how much of each wine should
our friend purchase to maximize utility under these
altered conditions?
c. Explain why this wine fancier is better off in part (b)
than in part (a). How would you put a monetary value on
this utility increase?

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