Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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A startup company is planning to launch a new social media platform that aims to compete with established players in the industry. The company is concerned about the challenges of gaining traction in a crowded market and attracting users to its platform. You have been hired as a consultant to help the company develop a user acquisition strategy. What steps should the startup company take to differentiate its platform from competitors?
Offer unique features and functionality that are not available on other platforms
Focus on a specific niche or target audience
Develop a strong brand image and identity
All of the above
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