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- ___________________ are the features that the consumer believes a product should have, such as a suitable price, brand or ingredients.Targeting is important as it forces a strategic focus that begins with the customers andmarket and not inside the organisationa) Trueb) FalseI need help with these two questions 1. A dentist offering children a free cartoon character tooth brush is an example of a (n) A.core product B.expected product C.augmented product D.service benefit _____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand. A.Convenience goods B.Preference goods C.Shopping goods D.Specialty goods
- 15- Which of the following best describes “Industrial Goods”? a. Goods sold directly to final consumers b. Goods sold to other manufacturing businesses c. Goods produced for end-users d. None of the options are correctDirection Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…Read the following text, and then write a brief heading for each and every section: 1.______________________ A product is anything that can be offered to a market that might satisfy a want or a need. This means that services, leisure activities, people (like politicians, athletes, actors), places (like holiday resorts) and organizations(like hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix. 2____________________ Most products offered for sale by retailers are branded. A…
- Read the following text, and then write a brief heading for each and every section: 1.______________________ A product is anything that can be offered to a market that might satisfy a want or a need. This means that services, leisure activities, people (like politicians, athletes, actors), places (like holiday resorts) and organizations(like hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix. 2____________________ Most products offered for sale by retailers are branded. A…1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs8. Which of the following is not a characteristic of a good market for goods and services? a. Timely and accurate information b. Liquidity c. Low transaction costs d. External efficiency
- 24- Goods that are sold by a retailer at a higher price and which are bought infrequently by the customer is called ____________. a. Specialty goods b. Shopping goods c. Basic goods d. Convenience goods19- Which one of the following should address the short run decisions of a retailer? a. Seasonality b. Consumers c. Merchandise management d. Legal restrictions10. ____________________ shows the design of your product/service; pricing, where you will sell and how you will introduce your product/service to your market.