A physician in private practice asks you, as a marketing consultant, how to attract more patients.  The practice is serving about 10 patients a day and cannot run profitably unless the physician sees about 20 patients a day.  What questions would you ask before starting to make suggestions (from Kotler, p. 171)?  Explain your logic behind the questions you would ask.

Prompt: In 1924, Kleenex tissue was invented as a means to remove cold cream. The product was initially backed by a series of advertisements that included endorsements from the era’s Hollywood stars, like Helen Hayes and Jean Harlow. After studying customer usage habits, however, the manufacturer (Kimberly Clark) realized that many customers were using the product as a disposable handkerchief. What strategy change should Kimberly-Clark adopt?

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