Answered: a) Name three consumer trends that have…

a) Name three consumer trends that have arisen from the COVID-19 Pandemic. b) What marketing opportunity has each trend presented to businesses?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”

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a) Name three consumer trends that have arisen from the COVID-19 Pandemic.

b) What marketing opportunity has each trend presented to businesses?

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