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A marketing research profossor is conducting a telephone survey and needs to contact at least 160 wives, 140 husbands, 110 single adult males, and 120 single adult females. It costs $2 to make a daytime call and $4 (because of higher labor costs) to make an evening call. The table shown below lists the expected results. For example, 10% of all daytime calls are answered by a single male, and 15% of all evening calls are answered by a single female. Because of a limited staff, at most half of all phone calls can be evening calls. Daytime Evening Percentages 25% Wife 25% 30% Husband 15% 25% Single male 10% Single female 15% 15% None 35% 5% What is the objective function of this linear programming problem?

A marketing research profossor is conducting a telephone survey and needs to contact at least 160 wives, 140 husbands, 110 single adult males, and 120 single adult females. It costs $2 to make a daytime call and $4 (because of higher labor costs) to make an evening call. The table shown below lists the expected results. For example, 10% of all daytime calls are answered by a single male, and 15% of all evening calls are answered by a single female. Because of a limited staff, at most half of all phone calls can be evening calls. Daytime Evening Percentages 25% Wife 25% 30% Husband 15% 25% Single male 10% Single female 15% 15% None 35% 5% What is the objective function of this linear programming problem?

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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QUESTION 7 A marketing research professor is conducting a telephone survey and needs to contact at least 160 wives, 140 husbands, 110 single adult males, and 120 single adult females. It costs $2 to make a daytime call and $4 (because of higher labor costs) to make an evening call. The table shown below lists the expected results. For example, 10% of all daytime calls are answered by a single male, and 15% of all evening calls are answered by a single female. Because of a limited staff, at most half of all phone calls can be evening calls. Daytime Evening Percentages 25% Wife 25% 30% Husband 15% 25% Single male 10% Single female 15% 15% None 35% 5% What is the objective function of this linear programming problem? O a. To minimize the number of calls Ob. How many daytime and evening calls to make. OC. To minimize the amount of money to spend on the calls. Od. How many husbands, wifes, single males and single females to call.
Transcribed Image Text:QUESTION 7 A marketing research professor is conducting a telephone survey and needs to contact at least 160 wives, 140 husbands, 110 single adult males, and 120 single adult females. It costs $2 to make a daytime call and $4 (because of higher labor costs) to make an evening call. The table shown below lists the expected results. For example, 10% of all daytime calls are answered by a single male, and 15% of all evening calls are answered by a single female. Because of a limited staff, at most half of all phone calls can be evening calls. Daytime Evening Percentages 25% Wife 25% 30% Husband 15% 25% Single male 10% Single female 15% 15% None 35% 5% What is the objective function of this linear programming problem? O a. To minimize the number of calls Ob. How many daytime and evening calls to make. OC. To minimize the amount of money to spend on the calls. Od. How many husbands, wifes, single males and single females to call.
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