A managing director of a large company made the following statement: “To be successful in business, all you need is a customer. You don’t need any of those tight little academic concepts of how to manage. You don’t even need to solve all your problems or to be efficient. All you need is to find out what you do right for the customer you have already got and do more of it.” Assess the validity of this statement.

A managing director of a large company made the following statement: “To be successful in business, all you need is a customer. You don’t need any of those tight little academic concepts of how to manage. You don’t even need to solve all your problems or to be efficient. All you need is to find out what you do right for the customer you have already got and do more of it.” Assess the validity of this statement.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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