A managing director of a large company made the following statement: “To be successful in business, all you need is a customer. You don’t need any of those tight little academic concepts of how to manage. You don’t even need to solve all your problems or to be efficient. All you need is to find out what you do right for the customer you have already got and do more of it.” Assess the validity of this statement.

Do you think that the influence of service on customer retention makes firms that prioritize their customers more profitable? As justifications for your response, please include at least three.

Your marketing staff (again) wants to invest $20 million in advertising to increase consumer willingness to pay per unit by a projected 6%. Your operations staff (again) wants to invest $20 million on a technology that will reduce production cost per unit by 5%. As Director of Strategic Planning, you are responsible for allocating resources to these subordinate functions. Which of the following recommendations and rationales should you offer the CEO if her goal is to create a long-run sustainable competitive advantage over rivals? O A. The marketing staff should be supported because consumers view all producers' offerings as homogenous. B. The marketing staff should be supported because a 6% increase in willingness to pay per unit exceeds a 5% decrease in cost per unit. C. The marketing staff should be supported because buyer switching costs are low. D. The operations staff should be supported because industry producers compete primarily on price. O E. The operations staff should be…

Explain why it is important to evaluate the effectiveness of proposed solutions using both qualitative and quantitative data. Justify your opinion with specific reasons and examples

Manny is the Marketing Director for a children’s clothing line. He recently met with his boss, the Chief Marketing Officer, who walked him through the company’s new five-year strategic plan and the specific goals for his department. To evaluate whether goals were met, Manny must develop a list of “success metrics” and measure those throughout the course of the year and develop remediation plans if goals get off track. Manny’s work is an example of which of the functions of management? a.    Controllingb.    Leadingc.    Organizingd.    Planninge.    None of the above

Identify a Balance Scorecard dimensions: Customer Security Internal Processes O System utilization Learning / Growth Corporate agility Legal liabilities Financial Operations Transportation

You are an analyst at a company that is organizationally poised to exploit a resource. You have identified a resource that is valuable, rare and inimitable. Your boss concludes that this resource must be a source of competitive advantage. Is your boss right? Group of answer choices Yes No

Case Studies in Management: Bank of America Corporation - 2011 Briefly discuss the organization and its product and services. Discuss the strategic dilemma that your company is facing. Show existing vision, mission, objectives and strategies. Evaluate the mission statement. If the mission statement does not exist or needs to be revised, please craft one or revise the existing mission and tell why it needed to be improved. Identify all of the organization's external opportunities and threats. Highlight and explain the three most significant opportunities and the three most significant threats. Identify and discuss at least 3 major competitors. Compare your organizations performance with the performance of their competitors. Identify all of the organization's internal strengths and weaknesses. Highlight and explain the three most significant strengths and the three most significant weaknesses. Calculate and discuss key financial ratios. Please include at least one ratio from each…

Having a well-established business processes serves which of the following strategy?   Meet the budget Forecast the future Strategic orientation Create a new future thank you

If an information center wants to automate some or all of its tasks, it should do so in a strategic way. Are you in agreement or disagreement? Give your justification.