Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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ABC Company is a mid-sized manufacturing company operating in a highly competitive market. The company specializes in the production of electronic devices and faces intense competition against national and international companies. To gain a competitive advantage, the ABC Company must assess its competitive priorities and identify the capabilities needed to develop its processes effectively.
Analyze the situation above and answer the following questions:
Describe what are the competitive priorities that a company can adopt to be successful in its market.
From the competitive priorities you describe in the previous question, select the one that ABC Company must focus on to be competitive in its market. Justify your selection.
Using the chosen competitive priorities, develop a strategy that allows the company to gain a competitive advantage in its operations.
Explain why a company should not consider all competitive priorities even though they may be relevant to its success in the marketplace.
The analysis of the situation presented ends by answering the following question: What factors define the competitive priorities that a company should focus on to execute its main processes?
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Step 1: Competitive business landscape
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VIEW Step 3: Select the one that ABC Company must focus on to be competitive in its market:
VIEW Step 4: Develop a strategy that allows the company to gain a competitive advantage in its operations:
VIEW Step 5: Why a company should not consider all competitive priorities?
VIEW Step 6: What factors define the competitive priorities?
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