A friend of yours has come to you for advice. She is in the middle of preparing a competitive analysis grid for her online clothing business. She understands that in order for her to prepare the analysis grid, she needs to first understand the strategies and behaviors of her competitors. However, she does not know how to ethically obtain sensitive information on her competitors. Advise her.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A friend of yours has come to you for advice. She is in the middle of preparing a competitive analysis grid for her online clothing business. She understands that in order for her to prepare the analysis grid, she needs to first understand the strategies and behaviors of her competitors. However, she does not know how to ethically obtain sensitive information on her competitors. Advise her.

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