A firm is planning to spend $75,000 on advertising.  It costs $3000 per minute to advertise on television and $1000 per minute to advertise on radio.  If the firm buys X minutes of television advertising and Y minutes of radio advertising, its revenue in thousands of dollars is given by -0.3x^2-0.4y^2+0.8xy+5x+10y.  How can the firm maximize its revenue? Formulate the written model and solver model.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A firm is planning to spend $75,000 on advertising.  It costs $3000 per minute to advertise on television and $1000 per minute to advertise on radio.  If the firm buys X minutes of television advertising and Y minutes of radio advertising, its revenue in thousands of dollars is given by -0.3x^2-0.4y^2+0.8xy+5x+10y.  How can the firm maximize its revenue? Formulate the written model and solver model.

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