A fast-food company spends millions of dollars to develop and promote a new hamburger on its menu only to find that consumers won't buy it because they don't like the taste.  From an economic perspective, the company should       keep the hamburger on the menu because they've spent so much money and time developing and promoting the product.        spend more money to develop a more efficient way to cook the hamburger so it cooks in a shorter time.        pull the hamburger off the menu and treat the development and promotion expenditures as a sunk cost.        keep trying to sell the hamburger so that people who developed and promote it have a job with the company.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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A fast-food company spends millions of dollars to develop and promote a new hamburger on its menu only to find that consumers won't buy it because they don't like the taste.  From an economic perspective, the company should 

     keep the hamburger on the menu because they've spent so much money and time developing and promoting the product.

       spend more money to develop a more efficient way to cook the hamburger so it cooks in a shorter time.

       pull the hamburger off the menu and treat the development and promotion expenditures as a sunk cost.

       keep trying to sell the hamburger so that people who developed and promote it have a job with the company.

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