(a) Consider yourself in charge of distribution for a newly launched smart phone for the market in Indonesia but with production based in China. Show the factors to consider in employing air transport to bring the smart phones to the market in Indonesia versus employing sea transport. Apply your understanding to characterise the nature of smart phones in terms of price-sensitivity of air cargo.

(a) Consider yourself in charge of distribution for a newly launched smart phone for the market in Indonesia but with production based in China. Show the factors to consider in employing air transport to bring the smart phones to the market in Indonesia versus employing sea transport. Apply your understanding to characterise the nature of smart phones in terms of price-sensitivity of air cargo.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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