A computer reseller needs to decide how many laptops to order next month. The lowest end laptop costs $220 and the retailer can sell these for $300. However, the laptop manufacturer already announced that they are coming out with a new model in a couple of months. Any laptops that will not be sold by the end of next month will have to be heavily discounted at half-price. The reseller also needs to consider that every time he fails to fulfill a laptop order, he stands to lose $25 for every unit. Based on the past months’ sales, the reseller estimates the demand probabilities for sales (S) as follows: P(0 units) = 0.3; P(1 units) = 0.4; P(2 units) = 0.2; P(3 units) =0.1. The reseller thinks it’s a good idea to conduct a survey on whether or not his customers are going to buy laptops and how many. The survey results will either be Yes (Y), No (N), or Don’t Know (DK). The probability estimates of the results based on the demand for the number of units are:    P(Y|S = 0 units) = 0.1    P(Y|S = 1 units) = 0.2   P(Y|S = 2 units) = 0.3   P(Y|S = 3 units) = 0.9   P(N|S = 0 units) = 0.8    P(N|S = 1 units) = 0.3   P(N|S = 2 units) = 0.1   P(N|S = 3 units) = 0.1 If the reseller conducts the survey, what would be the best strategy?   Yes: Order 2; No: Order 1: Don't know: Order 0. Yes: Order 3; No: Order 1: Don't know: Order 2. Yes: Order 1; No: Order 0: Don't know: Order 2 Yes: Order 2; No: Order 0: Don't know: Order 1. Yes: Order 3; No: Order 0: Don't know: Order 2. Yes: Order 2; No: Order 1: Don't know: Order 1. Cannot be determined.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

A computer reseller needs to decide how many laptops to order next month. The lowest end laptop costs $220 and the retailer can sell these for $300. However, the laptop manufacturer already announced that they are coming out with a new model in a couple of months. Any laptops that will not be sold by the end of next month will have to be heavily discounted at half-price. The reseller also needs to consider that every time he fails to fulfill a laptop order, he stands to lose $25 for every unit. Based on the past months’ sales, the reseller estimates the demand probabilities for sales (S) as follows: P(0 units) = 0.3; P(1 units) = 0.4; P(2 units) = 0.2; P(3 units) =0.1.

The reseller thinks it’s a good idea to conduct a survey on whether or not his customers are going to buy laptops and how many. The survey results will either be Yes (Y), No (N), or Don’t Know (DK). The probability estimates of the results based on the demand for the number of units are: 

 

P(Y|S = 0 units) = 0.1 

 

P(Y|S = 1 units) = 0.2

 

P(Y|S = 2 units) = 0.3

 

P(Y|S = 3 units) = 0.9

 

P(N|S = 0 units) = 0.8 

 

P(N|S = 1 units) = 0.3

 

P(N|S = 2 units) = 0.1

 

P(N|S = 3 units) = 0.1

If the reseller conducts the survey, what would be the best strategy?

 
Yes: Order 2; No: Order 1: Don't know: Order 0.
Yes: Order 3; No: Order 1: Don't know: Order 2.
Yes: Order 1; No: Order 0: Don't know: Order 2
Yes: Order 2; No: Order 0: Don't know: Order 1.
Yes: Order 3; No: Order 0: Don't know: Order 2.
Yes: Order 2; No: Order 1: Don't know: Order 1.
Cannot be determined.
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Optimization models
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.