A company operates different business portfolios in the mobile telephony market. As a consultant to the company (a)Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
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A company operates different business portfolios in the mobile telephony market.
As a consultant to the company (a)Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
b)Briefly explain the characteristics of each of the SBUs interms of relative market share and industry (market) growth rate to the management of the company.
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