A car company modifies 375 cars per year. The manager is interested in obtaining a measure of overall performance. He has asked you to provide him with a multifactor measure of last year's performance as a benchmark for future comparison. You have assembled the following data. Resource inputs were labour, 10,000 hours; 500 kilowatt-hours of energy. Average labour cost last year was €20 per hour, kits cost €1,000 each and energy costs were €3 per kilowatt-hour. What do you tell the manager?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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A car company modifies 375 cars per year. The manager is interested in obtaining
a measure of overall performance. He has asked you to provide him with a multifactor
measure of last year's performance as a benchmark for future comparison.
You have assembled the following data.
Resource inputs were labour, 10,000 hours; 500 kilowatt-hours of energy. Average
labour cost last year was €20 per hour, kits cost €1,000 each and energy costs were
€3 per kilowatt-hour.
What do you tell the manager?
Transcribed Image Text:A car company modifies 375 cars per year. The manager is interested in obtaining a measure of overall performance. He has asked you to provide him with a multifactor measure of last year's performance as a benchmark for future comparison. You have assembled the following data. Resource inputs were labour, 10,000 hours; 500 kilowatt-hours of energy. Average labour cost last year was €20 per hour, kits cost €1,000 each and energy costs were €3 per kilowatt-hour. What do you tell the manager?
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